Seth Godin

If you don't want spam in your inbox, never respond, never buy anything. Not even if it's a good deal. If you don't like TV commercials featuring loud aggressive announcers, don't buy what they're selling. Ever. If you don't want... Seth Godin

Organizations will work tirelessly to de-personalize every communication medium they encounter. Radio ads used to be live, personal and spoken by an individual. TV ads used to feature actual people, demonstrating something, usually live. Phone calls involved a live speaker,... Seth Godin

Here's what they say to you when you graduate: "What are you going to do now?" And here's what they say to you when you're about to leave on vacation: "Where are you going?" In marketing (and thus, in life)... Seth Godin

Lesley reminds us of Herzberg's work on hygiene. It's not just theory, it's a vitally important marketing concept. It's easy to believe that joy lives on a simple curve. If you give me more of what I want, you give... Seth Godin

Jack points us to this regularly updated collection of inane, indecipherable or insulting comments from YouTube. When will it get better? Now that everyone has their own channel, their own newspaper, their own station, it's pretty shocking how low the... Seth Godin

A friend sent me a business plan the other day. He outlined four or five elements of the project he was launching and wanted my feedback on each. In our haste to get started, we jump ahead. He'd already decided... Seth Godin

[Updated: Upending a finely tuned machine: It's pretty clear that this post and the one before were seen by practitioners of click advertising as just plain stupid. If you read them the way they read them, that interpretation is entirely... Seth Godin

"I never click on ads." It's almost a badge of honor to say that. The subtext is, "I'm too smart/busy to waste my time doing that," or perhaps, "I don't want someone to sell my attention." But the real effect... Seth Godin

Yes, it's true. People judge you. They judge you especially harshly online. They judge you by your teeny picture on Facebook (named, after all, after the original quick judgment document) and they judge you by your email sig file and... Seth Godin

The Kindle is a lousy idea. No one will read a book that way. The Kindle is late. Amazon has no clue how to launch a product. The Kindle is poorly designed. See, we told you. The Kindle's pricing model... Seth Godin

Every person in the market has a worldview when it comes to what you're selling. It might be, "I don't care about that," or it might be, "all big companies are evil" or it might be, "I love new stuff."... Seth Godin

A journalist asked me, Most people have a better standard of living today than Louis XIV did in his day. So why are so many people unhappy? What you have doesn't make you unhappy. What you want does. And want... Seth Godin

There was a terrific duo playing live music at the farmer's market the other day. They were well-rehearsed, enthusiastic and really good. Being a patron of the arts, I bought a CD. I hated it. I've thought a lot about... Seth Godin

In the US, the next two weeks are traditionally the slowest of the year. Plenty of vacations, half-day Fridays, casual Mondays, martini Tuesdays... you get the idea. What if you and your team went against type? What if you spend... Seth Godin

In the US, the next two weeks are traditionally the slowest of the year. Plenty of vacations, half-day Fridays, casual Mondays, martini Tuesdays... you get the idea. What if you and your team went against type? What if you spend... Seth Godin

I don't take advertising on this site. I never have, I don't intend to. If there's a link on this site, it's because I thought it was a good idea. I don't get paid to include links. I write about... Seth Godin

I don't take advertising on this site. I never have, I don't intend to. If there's a link on this site, it's because I thought it was a good idea. I don't get paid to include links. I write about... Seth Godin

"My computer will call your computer..." Lisa points us Fonolo, a company in beta that spiders phone trees at big companies and promises to make it easy for you to go straight to the spot you want. Then it calls... Seth Godin

"My computer will call your computer..." Lisa points us Fonolo, a company in beta that spiders phone trees at big companies and promises to make it easy for you to go straight to the spot you want. Then it calls... Seth Godin

Of course you can. It's human nature to resist saying yes. Human nature makes us hesitate, sometimes for a week or a month, at the very last minute, at the moment of truth. One technique to get through this hesitation... Seth Godin